Friday, December 14, 2007

A rumor about Tesla

Over promised, under delivered?

After the debut of the Chevy Volt, Tesla's CEO Martin Eberhard aggressively and viciously attacked the Volt calling it a marketing gimmick, while claiming the $100,000 Tesla Roadster was the real deal. While I was a fan of what Tesla was trying to accomplish I thought Eberhard's statements were groundless and dumb.

Less than a year later, after multiple product delays, Eberhard is no longer with Tesla and not by his choosing. Ultimately, at least in terms of sales and marketing, Eberhard's attack on Tesla set up Tesla to over-promise and under deliver.

Now comes the rumor, and I reiterate, this is only a rumor, but from a very reliable source. A media-friend, whom now refuses to write about the Tesla until orders are delivered, told me that one of his contacts had put a deposit on a Roadster. A little disappointed, he stopped by Tesla to find out what was going on and took another test drive. Then asked for his deposit back.

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