Thursday, November 08, 2007

Leno tests Ford's plug-in Escape hybrid

One of 20 test vehicles to test plug-in technology on California grid

Jay Leno was given the keys to a plug-in Ford Escape hybrid for a night as a preview to a Popular Mechanics' video shoot that will feature the Ford's newest plug-in hybrid.

"Jay seemed pumped up about the electric technology and how durable and reliable it is," says Executive Technical Leader Mike Tamor, who was among the four engineers to meet with Leno. "He said that the big challenge 100 years ago with the Baker Electric is the same challenge carmakers face today -- getting enough energy into the batteries to make the cars practical."

On a side note, I've noticed that Ford has started a new campaign for its hybrid vehicles, particularly the Escape hybrid, which I find quite smart. Essentially, the commercial points out that hybrids don't have to look unique to be great hybrids.

Ford is making all the right PR moves to stay in hybrid focus, but what I'd really like to see is a new Ford hybrid car.

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