Tesla's Martin Eberhard explains how Tesla will succeed

I have to admit, I have not been a big fan of Martin Eberhard ever since NAIAS when Eberhard mocked GM's Volt, but that's another story.

However, after watching this video, I have serious questions about Tesla's plans, according to Eberhard.

Eberhard states that all other electric car companies have failed because they tried to save the world, making cheap electric cars - because they started from the bottom up. That's not how businesses succeed according to Eberhard. According to Eberhard you have to start at the top. Thus, the $100,000 Roadster.

Hmmm. Henry Ford anyone? Vizio? Just exceptions in the world according to Eberhard?