Chrysler creates new hybrid / electric drive division

Will create a hybrid vehicle from scratch

Chrysler has created a new division called Envi, focused on electric drives and advanced-propulsion technologies. For its first task, Envi will focus on hybrid vehicles, creating a new unique hybrid, such as the Toyota Prius.

"The creation of Envi allows us to focus on the development of a new generation of environmentally responsible Chrysler, Jeep and Dodge vehicles," said Robert Nardelli, Chrysler's chairman and CEO, in a company announcement. "Under Lou's leadership, Envi will develop electric-propulsion vehicles that will provide customers with more fuel-efficient vehicle options."

"Envi will operate as a 'start-up' with an entrepreneurial environment," said Thomas LaSorda, Chrysler president, in a corporate announcement. "The organization is empowered to leverage the vast resources within Chrysler to develop appropriate solutions quickly."