Surprise, Surprise Prius is most researched and read about hybrid

Prius dominates NADA research

The Toyota Prius is the most researched and most read about hybrid at NADAGuides.com.

Wow. Isn't that a big surprise?

About the only interesting fact is that the Honda Civic hybrid and the Nissan Altima hybrid are more researched than the Toyota Camry hybrid, but more people read reviews of the Camry hybrid compared to either the Civic or Altima hybrids.

I guess when consumers consider hybrid cars, they research Civic and Altima hybrids for comparison before, ultimately, buying the Prius - in most cases. Not as many consumers, however, are researching the Altima or Civic hybrids as seriously as the Camry hybrid, it appears.

Again, that's not really surprising either. While the Prius is the undisputed king of hybrid sales, the Camry hybrid is also blowing away any competition. 60,000 Camry hybrid sales for its first full calendar year is pretty good for a car that offers barely any tax credit.