Indian automakers chasing green

Tata Motors: Tomorrow's green leader?

"Indian vehicle makers are joining the global race to make less-polluting greener vehicles, teaming up with international firms and pouring money into research that could result in commercially viable technologies quickly," Reuters claims this morning.

Bio-fuels, hybrid cars, fuel cells and more. India's emerging automakers are thinking big, and they are thinking green.

American automakers, pay attention. Years of declining U.S. marketshare have been balanced by Europe, Asia and emerging markets. Even worse, the future for U.S. automakers seems pinned to China and India - markets where local automakers are fiercely trying to catch up to the big boys of the auto world.

Once, the Big 3 laughed off the challenge of Japanese automakers and compact cars. Will U.S. automakers make the same mistake again regarding hybrid cars and other fuel efficient and green technologies?