Different Prius models key to Toyota's hybrid future?

Hybrids: All about the Prius?

I think the Toyota Camry hybrid is an awesome car, and I don't really care if no one notices that it is a hybrid. Still, for many other hybrid buyers, telling the world they drive hybrid cars is important.

Thus, Toyota has been floating the idea of Prius-derivatives for some time. According to Newsweek, Toyota is now committed at least 3 versions of the Prius - a smaller Prius, a family Prius and a crossover Prius.

And, who can argue against this move? When it comes to hybrids, people trust the Prius brand, so let them buy a Prius that best fits their needs. More important, however, the more Prius hybrids Toyota can sell, the more cost-effective hybrid technology becomes.

As Toyota hybrid technology becomes more cost-effective, the sooner more car buyers will buy hybrid versions of every other Toyota automobile, and that's the real future of hybrid technology.