Tuesday, August 14, 2007

Buying a hybrid: The car salesperson

Auto dealers, hybrids and bad customer service

Recently, Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told an audience at the annual Management Briefing Seminars that customer service at auto dealerships was a serious problem. Citing a recent Gallup poll, Lutz claimed, "We have to improve, streamline and put the fun back into buying a car," he said, adding that the image problem created by disgruntled car buyers extends beyond lost sales.

"If we're not being seen as considerate to our own customers," he said. "Why should we receive consideration as an industry?"

Hybrid cars further demonstrate just how bad customer service is at many dealerships. Finish: Buying a hybrid: The car salesperson

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Blogger Dahcredyns said...

Full Story

Recently, Jim Lentz, executive vice president for Toyota Motor Sales U.S.A., told an audience at the annual Management Briefing Seminars that customer service at auto dealerships was a serious problem. Citing a recent Gallup poll, Lutz claimed, "We have to improve, streamline and put the fun back into buying a car," he said, adding that the image problem created by disgruntled car buyers extends beyond lost sales.

"If we're not being seen as considerate to our own customers," he said. "Why should we receive consideration as an industry?"

Hybrid cars further demonstrate just how bad customer service is at many dealerships. For instance, numerous hybrid buyers have complained that car salespeople have lied to them regarding tax credits for hybrids, car pool lane access, fuel economy, and more.

Too many salespeople say only what consumers want to hear. Even worse, many simply lie and deceive. Honesty, it seems, has little to do with selling automobiles. Ultimately, it doesn't seem most salespeople care one bit if consumers are buying the right vehicle to meet their needs.

Additionally, since hybrid technology is so new, many salespeople don't seem to understand much about hybrids - making a hybrid purchase an even more difficult decision. Furthermore, since hybrid demand has often outstripped supply or selection, and since hybrid resale value has remained high, the financing and pricing of hybrids has remained confusing and deceptive.

I wonder what other hybrid buying horror stories are out there?

12:13 PM  

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