Tuesday, July 17, 2007

Underestimate hybrids at your peril?

If you believe hybrid critics, Toyota should dump plans for the third generation Prius

I didn't buy my first computer until the late '90's. Yet, my interest in computers goes back to the mid '80's, when I wanted a Commodore 64. But, that is the way of emerging technologies.

Today, hybrid technology is also an emerging technology, despite the fact that some mainstream buyers are going hybrid and the incredible success of the Toyota Prius - the same vehicle many of these hybrid critics once called a joke.

Oh, how wrong those critics have been.

As hybrid critics, including some automakers, continue to question and ridicule hybrids, Toyota just keeps trucking along with its hybrid technology. In just a little over a year, Toyota will be launching its third generation of hybrid technology. In addition, Toyota will be adding a couple new hybrid-only brands to its lineup of hybrid vehicles.

---> Finish: Underestimate hybrids at your peril

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1 Comments:

Blogger Dahcredyns said...

Full Story

I didn't buy my first computer until the late '90's. Yet, my interest in computers goes back to the mid '80's, when I wanted a Commodore 64. But, that is the way of emerging technologies.

Today, hybrid technology is also an emerging technology, despite the fact that some mainstream buyers are going hybrid and the incredible success of the Toyota Prius - the same vehicle many of these hybrid critics once called a joke.

Oh, how wrong those critics have been.

As hybrid critics, including some automakers, continue to question and ridicule hybrids, Toyota just keeps trucking along with its hybrid technology. In just a little over a year, Toyota will be launching its third generation of hybrid technology. In addition, Toyota will be adding a couple new hybrid-only brands to its lineup of hybrid vehicles.

The more hybrids Toyota develops, the more the price difference between hybrids and other vehicles is reduced. If this happens as gas prices continue to rise, Toyota might not just have multiple hybrid vehicles on the best selling vehicles in America list, one of its hybrids might just become the best selling vehicle in America.

Sure, maybe hybrid interest has dropped for some hybrids, but it's almost impossible to claim interest has dropped for Toyota's hybrids. Ultimately, as with my first computer, the future of hybrids will simply come down to cost and benefits. The costs of hybrids - at least Toyota's - are coming down as the benefits of using less gas, fighting foreign oil dependency and global warming are going up.

Back in the 80's, declining interest in the Commodore 64 didn't mean the death of computers. It just meant the best of computer technology moved forward, such as Apple and Microsoft. Good thing Bill Gates and Steve Jobs didn't listen to the Commodore 64 and computer critics of the '80s.

"Why would you want a computer," my mom asked back in the 80's. Yet, today, even my retired mom owns a computer. Soon, "Why would you want a hybrid," will be as dumb of a question.

9:25 AM  

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