Lazy Media: The Hybrid Buyer Stereotype
Aren't all hybrid vehicle buyers gloating, liberal treehuggers?What's wrong with trying to do something positive? What's wrong with wanting to end pollution and/or global warming? What's wrong with wanting to fight terrorism and foreign oil dependency?
Even more important, what is wrong with being proud of doing such things?
Over and over, so-called auto analysts, such as Rebecca Lindland, a Global Insight analyst, claim that hybrid buyers, "really want people to know what good people they are." Thus, to support her claim, Lindland points out that the Toyota Prius outsells the Camry hybrid 3 to 1 because its more unique-looking, more of a message sender.
--> Finish: Lazy Media: The Hybrid Buyer Stereotype
Labels: Hybrid Vehicles, toyota camry hybrid, toyota prius
posted by Dahcredyns at
7:27 AM
4 Comments:
Not all Prius owners have been coned into the gorebull warming scam. Some just want a car that gets good gas mileage because is saves on the family budget.
Interesting and perhaps logical hypothesis; however, the EPA Green Guide shows the Prius gets over 20mpg better in City (60) than the Camry (40). The Prius may be a Symbol of Commitment to the Green crowd, but there's a legitimate reason for buying it over a Camry, or any other hybrid for that matter.
http://www.epa.gov/greenvehicles/all-rank-07.htm
Karen-
I don't disagree that there is a reason to buy a Prius over a Camry hybrid if fuel economy or gloating is important.
My point is, today, the Camry is still the best selling vehicle in America. If the Camry hybrid were priced almost the same as the conventional Camry, then the Camry hybrid might be the best selling vehicle in America.
The Prius is an awesome vehicle, but it doesn't work for many Americans.
Best selling car, not vehicle.
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