Re: The hidden hybrid PR coup
Hybrid success is purely because of Hollywood?GM's Bob Lutz, just a few years ago, claimed that GM could have beat Toyota to the Prius hybrid car by spending just a fraction of one year's marketing budget on such a plan. Instead, GM spent that money marketing a new line of large SUVs.
But who cares?
Instead, Fortune's Sue Callaway wants us to believe that the only reason hybrid cars are popular is because of a hidden hybrid PR coup in Hollywood. So, if you bought a hybrid, apparently, then you are a Hollywood-wannabe, Sue seems to imply.
While I don't doubt that some have bought hybrids because of some Hollywood-influence, is it really so hard for hybrid critics to understand that many whom buy hybrids are incredibly committed to issues such as global warming and foreign oil dependency? Sure such a purchase accomplishes little on a global scale, other than send a message and invest in the future.
Still, what message are gas-guzzlers sending? In what future does gas-guzzling invest?
How about the hidden PR coup that has enabled automakers to spend billions marketing the most extreme foreign-oil dependency-increasing gas-guzzlers - despite 9/11 and two wars in Iraq - because of profit, at the expense of U.S. soldiers and U.S. National Security. Now that's a real coup.
Labels: bob lutz, Foreign Oil Dependency, global warming, Hybrid Vehicles
posted by Dahcredyns at
7:59 AM
2 Comments:
Dahcredyns,
It’s curious that business thinkers are picking apart a winning marketing strategy. Whether it’s intentional or not, the Hollywood strategy for hybrids is successful and ethical. Rather than repeatedly explaining why Japan is stupid, perhaps Detroit should start being similarly stupid and win back some market-share.
erd-
I'd say its equally curious that business thinkers, and many in the finance world, seem to believe that foreign oil dependency isn't a bad thing. They seem to see the world only in the eyes of supply and demand and profit.
Obviously, its been good for those investing in refineries, etc - many in the finance world. Thus, problems in the Middle East help those in finance hedge their pertroleum-related investments, as if the problems caused by foreign oil dependence are somehow irrelevant because they're profiting from foreign oil dependency.
These are good times for making money!!!!! What else matters?
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