Tuesday, May 01, 2007

Is the U.S. on the wrong end of hybrid technology?

I'm glad it's NOT powered by a Hemi

Toyota has received an incredible amount of green buzz because of the Toyota Prius. While some argue that Toyota isn't deserving of all this praise because they still make far more gas guzzlers than hybrid cars, Toyota definitely made a statement about the future with the Prius.

On the other hand, if Toyota had made its first hybrid a more power-focused hybrid, such as the Lexus RX 400h, then Toyota's hybrid efforts would have been largely ignored.

Yet, power hybrids are all that seem to be coming out of Detroit, except for the Ford Escape hybrid. Chrysler's first hybrids will include huge Hemi engines. GM's first dual mode hybrids will be large, powerful gas guzzlers, such as the GMC Yukon hybrid. Yes, these hybrids will offer significant improvements in fuel economy, but they will still use a lot of fuel.

While I realize that the big truck segment is very important to Detroit, are these hybrids going to change Detroit's image? I doubt it. Without a Prius contender I just don't see Detroit's hybrid efforts offering much help to U.S. automakers until at least the Chevy Volt - and that's just too far into the future.

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