Ford's consumer research
I'll take the Reflex over the Explorer any dayAccording to Susan Cischke, senior vice president for sustainability, environment and safety engineering at Ford, "Research shows that Americans want more fuel-efficient cars, yet they don't want to drive smaller vehicles. And they still have a need to move people, haul things and tow boats and other loads," according to an article on CNN.
Obviously, there are many Americans whom want large vehicles, but many Americans have already switched to smaller vehicles - a fact which made Honda so successful, for example. Has Ford forever given up on these consumers? Is Ford becoming a niche automaker, only making trucks and SUVs? Can we expect nothing but hybrid trucks and SUVs from Ford?
I don't know, but I certainly have some questions about Ford's research.
Labels: Ford, Hybrid Vehicles
posted by Dahcredyns at
9:27 AM
1 Comments:
I would debate that a movement to small cars is the reason the Honda's sales have positively comp'd for 20+ years. If you take a modern day civic, it sits on the exact same wheelbase that a 1987 Accord sat upon. The Civic used to be a compact car, the Accord used to be mid sized. Honda's positive sales increase has been from additions to the lineup since 2003 like the Element, Ridgeline, Pilot, and their 4,000 pound not-so-mini-van the Odyssey. I do not discount their ability to make FANTASTIC small cars with great fuel efficiency, but the Cavalier and the Civic aren't far apart on gas mileage, but they are on different continents of reliability.
(* I love your blog, stumbled upon it today, just wanted to bring a counterpoint, hope you don't mind, be well -jb-)
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