Hybrid X: Is this the third generation Prius?

Wow!

According to Erin Riches of Straightline, the Toyota press conference at the Geneva Auto Show was packed, as the hype around the Hybrid X had boiled into a froth.

So, is the Hybrid X the third generation Prius? If so, and if this vehicle can hit the streets sometime in 2008, Toyota is going to become an almost unstoppable force in the automotive world. Imagine this hybrid with lithium-ion batteries, significantly increasing both the performance and the fuel efficiency of the third-generation Prius compared to the current Prius.

This hybrid says one thing: future.

Toyota might be the king of hybrid cars right now, but this vehicle could be the beginning of a new hybrid vehicle empire for Toyota.

Read more of Erin's report.