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Monday, February 26, 2007

Sales growth for hybrids slowing? So what?

It's an emerging technology, stupid

Boy! Why do hybrid cars receive so much attention? I mean, if you are interested in buying a hybrid car, I understand why you would pay attention to hybrid issues. However, hybrid vehicle sales are such a minuscule percent of overall vehicle sales, there can't be that many potential buyers, can there?

Well, maybe there can. Otherwise, why does any hybrid story, such as the slowing of hybrid vehicle sales growth, seem to dominate the headlines of much of the auto media?

--> Finish Sales growth for hybrids slowing

Labels: hybrid vehicle sales

posted by Dahcredyns at 3:10 PM

1 Comments:

Blogger Dahcredyns said...

(Rest of Story)

Obviously, there has to be great interest in hybrids to justify giving hybrid stories such importance.

So, so what if hybrid sales growth slowed last year? Hmmm. Isn't the fact that gas prices skyrocketed and then dropped along with Toyota tax credits a pretty logical explanation for a slow down, especially when Toyota controls 75 percent of the hybrid market? To me, that's a non-story. If hybrid sales hadn't slowed, that would have been a real story.

Besides, the best of hybrids is yet to come. While high gas prices can push some consumers off the fence and into a hybrid, many consumers are simply waiting for the next generation of hybrid vehicles. Witness the way the Chevy Volt stole the show at NAIAS - a hybrid which is still at least 3 years away from reality.

Current hybrid technology might not sell in leaps and bounds, but it will still sell. The next generation of hybrid technology; however, will create huge surges in hybrid vehicle sales.

4:44 PM  

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