Friday, February 23, 2007

Oscar Irony: Treehuggers versus GM

Many use the Oscars for treehugging cred

Hybrid haters often love to poke fun at the hybrid driving stars of Hollywood whom jet set around the world in private planes that cause more global warming pollution in one trip than the average American causes in a lifetime. Still, many stars in Hollywood are extremely committed to the environment, for example Ed Begley Jr., whom avoids even conventional flights - preferring to drive his hybrid. Other stars, such as Leo DiCaprio, have given up most private flights, flying commercial instead.

However, for many other stars the environment is hot, as is driving hybrid cars - both have good 'image value'. And being a treehugger for a day - at the Oscars - is simply good PR, especially at this year's event, where Al Gore might win the Best Documentary Oscar for An Inconvenient Truth.

Read the rest of Oscar Irony

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Blogger Dahcredyns said...

(Rest of Story)

As a result, many in Hollywood will be arriving at this year's Oscars in some kind of clean and green vehicle.

One might think that clean and green automakers, such as Honda and Toyota, might take advantage of the Oscars to highlight their green credentials; however, that is not the case. Instead, GM will lead the Oscar advertising onslaught, spending almost $100,000,000 on the event. Ironically, GM has yet to sell one full hybrid vehicle - the favorite toy of Hollywood.

Hopefully, GM will at least let America know when we can expect one of their full hybrids to hit dealerships.

In the end, the treehugging contradictions at the Oscars shouldn't really be surprising. Hollywood is, lest anyone forget, more about image than substance.

7:42 AM  

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