GM's incredible hybrid vehicle Super Bowl ads
Holy Bold Hybrid Moves GM?Did you see GM's Super Bowl commercials? The ones where GM displayed its new line of hybrid cars while demonstrating how hybrids, then plug-in hybrids and eventually electric vehicles would enable GM to lead America towards the end of foreign oil dependency and global warming emissions?
Of course you didn't, but why not? Why can't GM be so bold? Why not try to shock the world as GM did with the Chevy Volt at NAIAS, rather than desperately trying to convince America that GM is hip, urban-cool and reliable?
--> Read the rest of GM's incredible hybrid vehicle Super Bowl Ads
Labels: Chevy Volt electric vehicle concept, GM, Hybrid Vehicles, superbowl, toyota prius
posted by Dahcredyns at
7:43 AM
1 Comments:
(Rest of Story)
Sure GM has had some success playing the cool factor and making some hipster-wannabe's think that driving an Escalade or Tahoe with a monthly payment thrice that of rent is the path to fame. However, how far can that really go, especially if gas prices rise again and mom raises the rent on the garage - I mean apartment?
On the other hand, obviously the reliability factor is important for GM, as the perception of GM quality is much lower than reality. Thus, it's understandable that GM would want to change this incorrect perception. Still, what if that perception is more about GM, as a corporation, rather than its products? What if people don't trust GM and this, not actual product quality, is what makes many consumers leery of GM products?
For example, had GM launched a less electric version of the Volt hybrid - something to challenge today's Toyota Prius - dealers wouldn't have been able to handle the crowds today, this week or for the rest of the month. Even many of GM's harshest critics would have visited a GM lot to see if GM had finally seen the light, and to find out whether they could trust that GM was truly leading the fight against global warming and foreign oil dependency with such a bold move.
Advertising and marketing hype, however, will never create the kind of image value that will lead to this kind of trust amongst GM skeptics.
GM's Chevy tag line 'Bold Moves' is right on, yet both Chevy and GM, unfortunately, put their bold moves in the hands of advertising executives instead of engineers. Until GM actually makes a bold move, such as Toyota did with the Prius, GM won't win convert many consumers, even if they spend a billion dollars on Super Bowl ads.
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