Will fuel efficiency matter at Detroit Auto Show?

So, most automotive executives believe that fuel efficiency is becoming the most important consumer concern. If so, how well will this issue be addressed at the upcoming North American International Auto Show?

All of the pre-show hype regarding hybrid cars, for example, has thus far focused on the FT-HS hybrid sports concept and a couple of clean diesels. While there are rumors that GM will debut some concept vehicles in this space, they are now just rumors. On the other hand, I've heard few hybrid or next generation fuel efficient technology rumors coming out of Ford or Honda, for example.

In my opinion, the FT-HS represents a revolution in both automotive technology and hybrid technology. Will all other automakers simply concede this space to Toyota for now? In reality, the hybrid revolution is probably 3 years away from fruition - the time when next generation batteries become mass-production reality. So, it wouldn't be surprising to see automakers idle their hybrid concepts in the short term.

On the other hand, it is as important as ever for automakers to be ready for the hybrid revolution - there really isn't that much time left to prepare. Consequently, I believe there are going to be a number of major hybrid concept launches at NAIAS by multiple automakers.

At least I hope so.