Honda to fight "Prius effect" in Super Bowl Ad

A natural gas Civic next to Phill at NAIAS

Honda will use the Super Bowl to promote the fuel economy of its vehicles according to Reuters. "Honda's U.S. sales unit said on Tuesday that it would air three Super Bowl ads, two 15-second spots for its Element SUV and a 30-second spot showing its full line of cars driving past unneeded gas pumps -- a bid to emphasize their fuel economy."

Yes, Honda is the most fuel efficient automaker. Yes, the Toyota Prius has given Toyota an amazing amount of green credentials as it also produces vehicles to challenge market leaders in the most fuel inefficient market segments. Yet, Toyota has been a technology leader, while Honda has continued to play it safe and conventional.

Ultimately, Honda's fuel efficiency isn't enough to end foreign oil dependency, next generation hybrid technology; however, could achieve that end. If Honda is seeking a "Prius effect" than its time for Honda to kick it up a notch.