Sunday, January 07, 2007

GM Opens NAIAS in style

STYLE.

That was the name of GM’s invite-only show Saturday Night which kicked off the North American International Auto Show for GM. As I was sponsored by GM to attend the show and NAIAS, I was able to view GM’s new STYLE first hand.

With a bunch of celebrities, including Jay-Z, Vivica Fox, Carmen Electra, Mario Lopez, Christain Slater, etc. GM glamorized the future, as these stars modeled with GM's new stylish vehicles. It was a stylish and glitzy show and I'm sure it resonated well with the GM faithful in attendance. Yet, as the new Camro concept vehicle brought the Style show to the end, I was left a little dismayed.

I'm sure the Camaro will be a hot seller, but I couldn't help but feel that closing the Style show with the Camaro was a bit disappointing. How about some advanced technology? That's the future. If the Camaro is the future, then the future might not be so bright for GM.

Then again, this was just the Style show and the show succeeded in displaying GM's new, hipper style. Today, at NAIAS, I'll get to see GM's real vision of the future.

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