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Thursday, January 25, 2007

The Big 3's Hybrid Efforts: Hype or Reality?

The Volt was a hype machine at NAIAS

With the Big 3 bleeding red, it wasn't very surprising that each of the Big 3 automakers made important hybrid debuts and/or announcements leading up to the first 100 hours of the new Democratic Congress and before the President's State of the Union Speech. Obviously, they had to show they were taking some action on fuel economy and global warming, or at least they had to create that perception.

GM was the hype machine king, launching the Chevy Volt electric hybrid at NAIAS. I believe GM is serious about the Volt, and I believe the Volt will one day be a sale's leader for GM. Still, at this point in time, I'm more concerned about GM's dual mode hybrids, such as the soon-to-be released Yukon hybrid. Where is it?

I don't just want to hear about the hybrid cars GM is going to develop, I want to see the hybrids GM has developed saving gas at gas stations in my neighborhood.

Similar to GM, both Ford and DaimlerChrysler made big announcements as well, such as Ford's plug-in hydrogen hybrids, flex-fuel hybrids and Chrysler's testing of plug-in hybrids. These were all great announcements, but announcements are not much more than PR hype. Hopefully, these PR efforts were not just hype campaigns to influence politicians.

Labels: Big 3, Hybrid Vehicles

posted by Dahcredyns at 10:44 AM

5 Comments:

Blogger Karoli said...

I'm getting a 404 error when i click into this post -- I'd like to send it to someone and possibly blog it, so you might want to check to see why it's not showing up.

12:17 PM  
Blogger Dahcredyns said...

I can't reproduce the error. Perhaps it was a temporary glich. Which exact link produced the error?

Here's a different link if you keep having problems.

Big
3's Hybrid Efforts: Hype or reality

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