Nissan executives keep talking about the profitability of hybrid cars, yet they keep promoting plans to develop hybrids. Recently Carlos Ghosn told reporters at the opening of a new Nissan design studio in the Tokyo suburb of Atsug, "The hybrid as a technology is a promising technology, we have always said it. Nobody can ignore that hybrids can be one potential solution for mass market car sometime in the future." He further stated, "That is a promising technology that we need to work on, and we need to develop, and we need to be ready in case this technology breaks through and becomes a mass-market technology. Which I think it's still not." (more)
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