It's our country, the Silverado hybrid vehicle!
Have you seen the new "Our country, our truck" GM Chevy ads? Images of Katrina, Vietnam and 9/11 selling the new 30 mpg Chevy Silverado hybrid, reinforcing the message that GM has finally gotten serious about foreign oil dependency. While GM has been a laggard on hybrid vehicles, the new Silverado hybrids demonstrates GM's new commitment to America's National Security.
At least, that is what the ad should have been about. Instead, GM is using images of 9/11 - an act largely produced by America's foreign oil dependency - to promote a gas guzzler and the apparent pride of foreign oil dependency.
--) Complete Story
At least, that is what the ad should have been about. Instead, GM is using images of 9/11 - an act largely produced by America's foreign oil dependency - to promote a gas guzzler and the apparent pride of foreign oil dependency.
--) Complete Story
Labels: chevy silverado hybrid, Foreign Oil Dependency, GM, Hybrid Vehicles
posted by Dahcredyns at
9:26 AM
3 Comments:
"We were trying to strike that balance between provocative and not stepping over the line," Kim Kosak, the brand's advertising director told Automotive News. "This truck has been through the ups and downs of this country, working side by side with Americans. That was the core idea.
"A brand like Chevrolet can do it. If you used those images to hawk a $199 deal, that would be reprehensible."
Why? Why is O.K. for a Chevy deal, but reprehensible for a $199 deal?
Chevy's top fuel economy is 21 mpg on the highway. 21 mpg fleet economy requires a lot of foreign oil, the same foreign oil that funds governments that hate America and that have funded terrorism against America. Yet, somehow, GM claims that buying an American-made truck justifies increasing America's FOREIGN oil dependency. Isn't that some kind of oxymoron?
If using 9/11 imagery is reprehensible to sell $199 deal, it's reprehensible to sell a $20,000 deal.
Buying American-made products, such as trucks, might be more patriotic than buying foreign-made trucks, but how patriotic can any purchase be when it increases the use of terrorist-supporting foreign oil?
(Source: AutoWeek)
Can't we just look beyond the slant of advertising which is always going to misrepresent reality. Maybe Chevy is turning a new leaf in the fight for better fuel economy, maybe its just a ploy.
Either way this is a step up. Lets support this cause of a 30 mpg Silverado. I am an owner of a 2005 1500 Crew Cab Silverado. I use it, yes I actually use it for its designed purpose. I didn't lower it to be cool, nor am I going to raise it to go off-roading (even though that'd be fun.) But the fact my truck only attains an overall avg of 16 mpg hurts my pocket. So when this truck comes out and I have the oppurtunity to get a vehicle that nearly DOUBLES my current gas mileage, well I am going to have to take a hard look.
Criticism should always be made productive. Let us say "it's a nice truck, a good start. Go Chevy! Let's see more good things."
How about a positive petition that would be sent to Congress, Detroit, The White House, wherever. Standing on a soap box complaining "it's not enough" may have its uses but let us act more progressively towards the future, sans bickering.
Chevy doesn't have a 30 mpg Silverado hybrid coming out. I was just joking.
My point is that you achieve 16 mpg. 16 MPG.
16 MPG requires a lot of foreign oil.
You might very well need a truck, you might not. My issue is not with you, it's with GM/Chevy.
Using 9/11 to sell a foreign-oil dependency increasing gas-guzzler is reprehensible.
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