Have you seen Ford's Reflex hybrid vehicle ad?

I was on the DrudgeReport this morning when an ad for the Ford Reflex diesel hybrid flashed across the top of the page. I thought, wow, Ford is really serious about this awesome looking hybrid vehicle. So, I clicked through the ad. Not much there. I guess this is just part of Ford's 'Bold Moves' hoohaa. I was hoping to find out that this hybrid was going into production, but no such luck. While I realize the hybrid cars segment probably isn't yet ready for a diesel hybrid sports car because of costs, it would have been an incredibly bold move by Ford to commit to a small production nonetheless. Maybe if there is enough online buzz they will?