Consumers just don't care about fuel efficiency

Consumers care about horsepower and costs, they really don't care about fuel efficiency unless it means saving money, according to a group of automotive experts at today's World Oil Conference. Alternative technologies, such as hybrids or clean diesels, really don't resonate with consumers, unless they save consumers cash - or offer lots of extra horsepower. Doing the right thing, ultimately, means absolutely nothing to most, even after 9/11, Katrina and $3.00 gas. Wow!

(Source: Reuters)