Fuel cells, ethanol and hydrogen: GM's bag of excuses?

For decades, GM has lobbied Congress and the White House not to increase fuel economy standards. In fact, it is rumored that even Rick Wagoner has lobbied the White House, stating that increased fuel economy would hinder fuel cell development.

Now that it's obvious that fuel cells are still decades away, GM has switched to ethanol - not just as an alternative fuel, but as a bridge to hydrogen. "Even some of the initial steps in the processing of the biomass -- whether to make it hydrogen or ethanol -- will be one and the same, so it is an important step toward an alternative pathway for energy," he said. "And it allows us to use our existing internal combustion engines as we transition to hydrogen in the future." (AutomotiveNews)

And they don't have to stop making gas-guzzlers. The more ethanol GM uses, the more they are helping farmers, right?

Back to Reality

Scientist after scientist - many of whom are working on ethanol - claim that even cellulosic ethanol will not help America much if we don't create more fuel efficient vehicles. Yet, it seems that GM comes up with excuse after excuse not to become significantly more fuel efficient.

Perhaps ethanol can help create a path to hydrogen, but hybrid cars can also use ethanol and hydrogen. Moreover, since GM's current fuel cell vehicles are fuel cell hybrid vehicles, the more hybrids we build today, the faster we can build tomorrow's fuel cell hybrid vehicles.

Oh yeah, and in the interim we can at least end foreign oil dependency.

So why doesn't GM care about foreign oil dependency? What can't GM help make America stronger?

GM needs to stop making excuses and start taking the realities of the new world more seriously. Millions of Americans will support GM to the very end, yet millions more would support GM if they acted like they truly cared about the environment and about America's foreign oil dependency.

Take on the Toyota Prius, GM, and you could attract millions of new customers. Follow the current path and you'll lose many of us forever.