No Surprise: Hybrid Sales Surged in 2005

You've come a long way baby!

In 2005, sales of hybrid cars more than doubled, significantly led by the Toyota Prius (AP). Still, hybrids only account for around 1% of total U.S. auto sales. While gas prices make hybrid vehicles more appealing, the price of hybrids will still have to come down in order to make hybrids desirable to a significant percentage of American consumers. Inevitably, most potential hybrid buyers cannot help but notice the price of a standard Camry compared to a hybrid Camry or a standard Civic compared to a Civic hybrid. If it takes five years or more to recover this investment, you've already lost most Americans. Nonetheless, as the Prius clearly demonstrates, unique hybrids can be hot sellers.