Friday, May 19, 2006

How will the next Ford Escape hybrid be different?

The new Ford Escape hybrid will feature a new design that will distinguish itself from the standard Escape.Recently, Nancy Gioia told AutoWeek that while the new Ford Escape hybrid design wouldn't remind anybody of some crazy science experiment, it would be different. Gioia said, "there is going to be some differentiation. People who drive hybrids want to make a statement that they are driving a hybrid." Hmmm, a shot at the Prius, Mrs. Gioia? Perhaps taking sly swings at your competition is a good marketing tool, but sales are really all that matter, right? By that standard it is the Escape hybrid which seems ugly - at least according to buyers. Nonetheless, I like the hybrid Escape and hope the new design helps sales. More important, Mrs. Gioia, make it a flex-fuel hybrid.

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