Gen Y: Gas guzzling will be the rage?
While Gen Y likes to think of themselves as individuals, they are individuals that like to stand out. They are the bling-bling generation and when it comes to automobiles, most often, bigger is better. "Historically, the auto industry has made the assumption that young, entry-level buyers want small cars," says John Wolkonowicz, a senior analyst at forecasting firm Global Insight. "Usually, this assumption is far from true." Wolkonowicz says this group wants Escalades, Navigators and Hummers. For this generation hybrid cars aren't cool, they don't help "you get more chicks." I don't know about you, but I sure feel better about the future.Labels: Hybrid Vehicles



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