Does SUV hate empower SUV drivers?

Recently GM launched a 'Write-Your-Own-Ad' for the new Chevy Tahoe as part of a viral marketing campaign. Essentially, you can go to the website chevyapprentice.com and use some tools offered on the website to build your own Chevy Tahoe ad.

Of course, SUV haters have used this opportunity to blast the Tahoe for its poor fuel economy and lack of environmental friendliness. Many Tahoe critics even used the Chevy site to try to create campaigns against this Chevy vehicle, posting some of their videos on Youtube, for example.

So, did Chevy lose or win this campaign? Is any publicity good publicity? Is any buzz good buzz?

Often I am incensed by the haters of hybrid cars, whom only empower both my passion for hybrid technology and my hate for gas-guzzling.

Is the same true of SUV lovers? Do the SUV haters only empower the majority of them to continue their support of SUVs?

Even hybrid SUVs?

Yesterday, I made a post about the Durango hybrid and I realized how hard it is for me to support large SUVs, even when powered by hybrid technology. Soon, there will also be a Tahoe hybrid. While I'm not fond of large hybrid SUVs, I feel that I must completely support them.

Minimally, they offer significantly improved environmental performance, a 25% gain in fuel economy, additional hybrid competition and hybrid investment.

Is this perfect? Not by a long shot, but it's positive momentum. Thus, while I want to be a hater, is hate really very effective?

Is attacking the Chevy Tahoe ad useful, or, ultimately, counterproductive?