Automakers misusing hybrid technology?

Many environmentalists are mad, mad that the word 'hybrid vehicle' is being misused by automakers, and they want the word hybrid vehicle to only describe fuel efficient vehicles. Therefore, only hybrid cars, such as the Toyota Prius or the Honda Civic hybrid, deserve the label 'hybrid car'.

"With the emergence of performance-oriented hybrids and ultra-mild hybrid systems, environmentalists now see the technology as one more example of how Big Auto has hoodwinked consumers into believing their products are as green as they can possibly get." (MSNBC)

While it's true that some hybrid technology, currently, offers very little improvement in fuel efficiency, where do you draw the line?

"We think that hybrid technology ought to be reserved for the environmental and consumer benefits [it] can deliver," says UCS's Jason Mark. "Every quasi-hybrid under the sun is being labeled as a hybrid for public relations benefits." Mark thinks that hybrid technology should be put to better uses than turning a 16-mpg vehicle into an 18-mpg vehicle. "The point is not to turn extreme gas-guzzlers into moderate gas guzzlers."

So, what should these 'hybrid' vehicles be called? Gas guzzling vehicles with hybrid technology?

Maybe.

Still, if more and more hybrid vehicles are produced, won't customers start to realize which hybrids offer the best fuel efficiency bang for the buck? More important, the government should offer better tax incentives for the most fuel efficient hybrids in each class.