Hybrid cars: Why Toyota is the Most Important Automaker in the World

I was reading an article this morning, Honda sees hybrid owners buying fuel cell cars, and it struck me how Toyota has become the most important automaker in the world.

It turns out Honda is looking to the drivers of its hybrid cars to drive Honda Fuel Cell Vehicles.

"Honda has a rough idea of who its first fuel-cell customers will be, people trading in their gasoline-electric hybrid cars," states this AP article.

"We already hear of people saying, 'gee I like my hybrid but what's next. I want to go beyond gasoline'," says Steve Ellis, manager of fuel-cell marketing for American Honda Motor Co.

Yet, Ellis also notes that, "fuel-cell cars will make up only a fraction of the auto market for two or more decades."

While it's great that Honda is looking beyond hybrid vehicles, is the status quo of the world's fleet of automobiles good enough for the next two or three decades?

What happens when millions and millions of new drivers from China and India demand more oil in the next decade? What happens if Iran cuts oil production to the West? What happens if 10 years of increased, severe hurricane activity batters oil refineries in the Gulf of Mexico? What happens if global warming is actually much more serious than believed?

Even worse, what happens if the 'hydrogen economy' is found to result in some unintended consequence that actually makes gasoline still a better a solution?

How Green is Green Enough?

Sure Honda is the greenest automaker in the world, but none of the world's automakers are green enough, and that's why Toyota is so important.

Toyota's aggressive push into hybrid cars has made the public realize that much better automobiles - in terms of fuel economy and pollution - are available now, not in decades.

Yet, the best thing about hybrids is that hybrid technology offers much more potential than is currently offered. For example, hybrid technology could be added to flex-fuel vehicles, to diesel vehicles, to bio-diesel vehicles, to hydrogen vehicles, etc. Moreover, more and more research will lead to significantly better hybrid batteries. Consequently, 100 mpg hybrid vehicles could easily be less than a decade away.

100 mpg vehicles aren't worth striving for along the way to fuel cell vehicles in today's world? The status quo is simply good enough for another few decades?

Inevitably, when America experiences sustained gas prices of more than $3.00 per gallon combined with the constant threat of gas spikes of more than $5.00 per gallon, automakers won't - at least those that want to survive - have any choice but to build as many hybrids as possible.

Thanks to Toyota, Americans and the world will know, automakers can do better, much better.