Toyota will again dominate the hybrid buzz in Detroit
Yesterday, I wrote about how GM's dual mode hybrid system would finally make its debut appearance at the North American International Auto Show in Detroit via gasoline electric hybrids from GM, Chrysler and BMW. While it is nice to finally see some serious hybrid cars from these automakers, Toyota will once again dominate the buzz in Detroit.Why?
The Toyota Camry hybrid. While there hasn't been a lot of official news regarding the hybrid version of the Camry, according to MotorTrend, "The Camry Hybrid will deliver the highest level of Camry performance ever achieved in both fuel efficiency and low emissions and also achieve impressive power."
Additionally, the whole line of Camrys is being redesigned and reengineered to greatly improve performance and comfort. Thus, the hybrid Camry will also benefit from these "significant" improvements.
So, will the Camry hybrid be as popular as the Prius hybrid car?
Probably not; however, pricing will largely determine the success of the Camry hybrid. While the Camry hybrid is certain to be a top hybrid seller, I'm certain that Toyota isn't yet ready for the hybrid Camry to out-sell the conventional Camry, so pricing will be set to lure early adopters, not average buyers.
Yes, GM, Chrysler and BMW will get some good buzz from their new hybrids, but the Camry hybrid is the real show-stopper.
Labels: Camry hybrid, electric cars, fuel efficiency, GM, Hybrid Vehicles, prius, toyota



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