Ford to increase hybrid vehicle advertising

Ford will "put more marketing muscle behind our hybrid" in an effort to increase its appeal among buyers and boost the corporation's green image. (more)

Sure it's great that Ford is going to increase advertising around its hybrid vehicles, the Escape hybrid and the Mariner hybrid, but I imagine this move is more geared towards driving positive buzz around Ford than sales.

Let's face it, Ford isn't selling many hybrids. Still, according to Ford Corporate they could sell more hybrids if they could make more, but they are limited by the lack of availability of hybrid parts. If that's true, then the advertising isn't really needed to drive sales and becomes just a P.R. move.

Hopefully, they will at least create better hybrid commercials than Toyota. I love Toyota's hybrid cars, but their commercials are lacking in the 'cool' factor.