AutoWeek and Hybrids: Makes me wanna laugh

I know that AutoWeek is a horsepower magazine and that many of their fans are the American-made, period, type of crowd. Still, sometimes the magazine is just plain silly.

I've noted in the past that any time a hybrid graces the cover of their website, it also includes some sort of negative caveat. Currently, things are slightly different this time on the home page of their website which includes a story about the Honda Accord hybrid.

"At $1.50 a gallon for gas, few Americans seemed to care about fuel economy, but how quickly apathy turns into concern when prices reach $3 per gallon. Suddenly, the word "hybrid" is on every lip. So the funny thing is, actual owners of hybrids - those who responded to our AutoFile survey on the Honda Accord Hybrid - seem to defy any real monetary motivation in their purchase decisions."

No, actually it isn't that funny. The funny thing is the way that AutoWeek plays dumb.

There are different kinds of hybrids vehicles. For example, Toyota hybrids, such as the Prius and Highlander hybrid, and Ford's hybrids, such as the Escape hybrid, are quite different than either Honda or Lexus hybrids.

Honda's hybrid technology increases fuel efficiency on the highway, where as Ford and Toyota achieve their best performance in the city. Ford and Toyota hybrids have the ability to function on just electric power during congestion and stop-and-go traffic, the same conditions that make conventional vehicles - even Honda hybrids - perform their worse. This is set to change with the upcoming second generation Civic hybrid, which will act more like Toyota and Ford hybrids. Still, there is a vast difference between Toyota and Honda hybrids.

The Accord hybrid, like the Lexus RX400h hybrid, is a performance hybrid. Sure the Lexus hybrid still offers excellent fuel efficiency in congestion compared to the conventional version, but it was not built for fuel efficiency, it was built for performance.

Both the RX400h hybrid and the Accord hybrid are about a second faster from 0 to 60 than their conventional counterparts, yet they achieve this performance while also achieving better fuel efficiency than their conventional counterparts. Of course, the RX400h excels at urban driving, while the Accord hybrid excels at highway driving. Nonetheless, you don't buy either one of these vehicles because you are on a budget trying to save money on gas.

Thus, contrary to AutoWeek, classifying the owners of the Accord hybrid with owners of the Prius hybrid, for example, is just plain silly. They are not hybrid owners from the same tree. So, why does AutoWeek do it? Is it because Forum members of AutoWeek are offended that some hybrid owners question their gas guzzling, so this article makes hybrid owners seem confused and silly?

I don't have the answer, but I know that AutoWeek knows fully well that comparing the Accord hybrid to the Prius hybrid is about as effective as comparing apples to oranges - they are fundamentally different. So, I can only guess that this appeals to their core audience - the hybrids just don't really makes sense audience.

Ultimately, there are different kinds of hybrids and consumers buy for them for many different reasons. Perhaps, one common thread of hybrid buyers is that hybrid consumers believe that buying hybrids sends a message to the auto industry that fuel efficiency is important, especially in light of the problems that foreign oil dependency so obviously has caused and continues to cause to America.

Let's be real, even Bill Ford believes that foreign oil dependency is important for America.

Hybrid vehicles, such as the Engima, and other experimental hybrids demonstrate that hybrid technology can lead to unbelievable gains in fuel efficiency and performance - something to which AutoWeek should be able to relate.

Until then, sometimes when I read AutoWeek, I guess all I can do is laugh.