American hybrids: A lack of leadership

Yes, Ford has the Escape hybrid, but it isn't nearly as coveted as the Toyota Highlander hybrid, and neither are nearly as coveted as the Prius.

So what's the problem? Leadership.

Lately Ford has blamed the "predatory" practices of Japanese automakers for their lack of hybrid production. (more)

Excuse me? As soon as a Toyota hybrid hits a dealership it is almost sold. The Escape hybrid can last for weeks, even longer. More important, if not for Toyota the hybrid supplies Ford needs wouldn't even be available. Ford is using the supply channels that Toyota created.

GM, well, GM just keeps talking. A few years ago GM thought hybrids were nonsense, then they were a good marketing story, but a poor business story. Now GM is trying to bolster it's hybrid efforts. "Right now, we're not where we ought to be (on hybrids)," said Bob Lutz, GM's vice chairman and product development chief, acknowledging that it's hurting consumer perceptions of the company.(more)

Not long ago Mr. Lutz even admitted that GM could have used a sliver of its yearly marketing budget to finance the development of hybrid cars. Instead, GM chose to market the Hummer and Tahoe.

How could American automakers have been so blind to the importance of foreign oil dependency, to fuel efficiency? Is doing the right thing impossible for American corporations? Is money more important than the safety of the people?

Leadership requires vision and tough choices. The lack of American hybrids reprints a void in American corporate leadership, and if it doesn't change, it will represent the downfall of America as well.