Only unique hybrids, such as the Prius, will dominate the hybrid world
How will this affect hybrid cars, especially the way Detroit is focusing on hybrids?
Most hybrids are now SUVs, and they are expensive. The only small hybrids are the Toyota Prius hybrid and the Honda Civic hybrid. Costs and a return on investment; however, will ultimately be the most important requirements for the future of hybrids.
Thus far, the Big 3 views hybrids as only a niche, and mostly a niche for just big vehicles. If gas prices continue to rise, will Americans lose interest in hybrids like the Toyota Highlander hybrid or the Ford Escape hybrid, instead preferring small cars, or small hybrids?
The Prius is the undisputed king of the hybrid world. It's unique, highly efficient, and extremely innovative in style, comfort, design, etc. While converting conventional vehicles into hybrid options is worthwhile, completely new hybrid vehicles, especially hybrid cars or crossovers, will dominate the future.
Recent consumer studies by Toyota hybrid drivers indicate that consumers of hybrids want their vehicles distinguished as hybrids. That isn't an issue for the Prius, and only new hybrid models, as unique as the Prius, will ever challenge the Prius.
Of course, there is one wild card, Hyundai. Hyundai is going to make hybrid cars and this dark horse could shock the automotive world if it plays its cards right, even if it just converts its conventional vehicles into hybrids.
Then again, I'm sure cheap gas is just around the corner.
Labels: Civic hybrid, Escape hybrid, Ford, Ford Escape hybrid, Highlander hybrid, Honda, Hybrid Vehicles, Hyundai, prius, toyota



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