Tuesday, May 03, 2005

Hyundai takes on hybrid vehicles

In the Fortune article, Last Laugh Hyundai is called a "powerhouse" that "is shaking up the world's auto industry."

Why? An "extraordinary improvement in vehicle quality" coupled with low prices are two leading reasons that instead of being a "laughingstock", Hyundai is now, "dictating trends that others must follow."

Even Toyota's Fujio Cho has stated, "It's a company we must watch out for."

So it will be interesting to see what approach Hyundai takes with hybrid cars, but the fact that such an up-and-comer is announcing the quick output of two hybrids in just over a year promises to add an interesting element to the hybrid segment.

The conventional Accent starts at $10,000, so the future pricing of the Accent hybrid is going to be very, very interesting. With such a low base price on the conventional model, the Accent hybrid appears that it will easily be the most economical hybrid available.

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Check this link out to see some of Hyundai's concept cars, such as their fuel cell and hydrogen vehicles. The last concept car on the page is an electric hybrid SUV. Perhaps some of this technology will end up in the Accent hybrid? (More)

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