Toyota Prius Ads Back later this month
If you watched the SuperBowl, you witnessed the first Toyota Prius commercial since the Fall of 2003.
Since Toyota fell so far behind in Prius supply, it didn't make much sense to market the Prius. Starting Feb. 27; however, Toyota will start marketing the hybrid cars once again.
While Toyota has continued to raise production on the Prius, demand has continued to outweigh supply. This year, Toyota plans to sell 100,000 Prii in the U.S. alone.
Recently, the wait time for a Prius has dropped to about 2-3 months, versus more than 6 months for most of last year. Unfortunately, according to Toyota dealers, the new ads are not needed to sell the Prius, and the ads will probably push wait times back to 6 months.
Since Toyota fell so far behind in Prius supply, it didn't make much sense to market the Prius. Starting Feb. 27; however, Toyota will start marketing the hybrid cars once again.
While Toyota has continued to raise production on the Prius, demand has continued to outweigh supply. This year, Toyota plans to sell 100,000 Prii in the U.S. alone.
Recently, the wait time for a Prius has dropped to about 2-3 months, versus more than 6 months for most of last year. Unfortunately, according to Toyota dealers, the new ads are not needed to sell the Prius, and the ads will probably push wait times back to 6 months.
Labels: Hybrid Vehicles, prius, toyota



1 Comments:
More people should learn about electric vehicles as a solution. "Zero emissions" is something that's going to be required by law one day (you know it will). Making the decision to go electric is far cheaper anyway, like 10 cents on the dollar vs. gas. (source: zapworld.com)
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