Prius hybrid car Super Bowl ad
I didn't watch the entire game last night, but I did watch enough to see the Toyota Prius commercial.
Unfortunately, I have to admit the ad just didn't quite pop as far as I'm concerned. Nonetheless, Toyota has done little marketing for its Prius, particularly because demand for the hybrid car has far out-weighed supply. Hopefully, this is a sign that supply is finally catching up to demand!
Of course while the ad obviously promoted the Prius, it also seemed intended to promote Toyota's hybrid technology, the Hybrid Synergy Drive.
Hybrids are not synonymous with the Prius Car, Toyota seemed to state, rather hybrids are synonymous with the Hybrid Synergy Drive. That technology is not only available in the Prius, but will soon be available in the Toyota Highlander hybrid and the Lexus RX400h hybrid.
Perhaps even more important, the Hybrid Synergy Drive is utilized by Ford in the Escape hybrid, and will also be the technology behind the Nissan Altima hybrid, and some Subaru hybrids.
By branding technology, rather than just specific vehicles, Toyota is marketing its technological innovation and leadership, while creating a clear distinction between its hybrid offerings and those of most competitors.
One can almost imagine a future marketing caveat on the Escape hybrid or Altima hybrid, "powered by Toyota's Hybrid Synergy Drive". I'm sure that neither Ford, nor Nissan, would co-brand in such a way, but that doesn't mean that Toyota won't try to create that impression.
The fact is, it's true.
Join the Soultek Hybrid Car Club.
Unfortunately, I have to admit the ad just didn't quite pop as far as I'm concerned. Nonetheless, Toyota has done little marketing for its Prius, particularly because demand for the hybrid car has far out-weighed supply. Hopefully, this is a sign that supply is finally catching up to demand!
Of course while the ad obviously promoted the Prius, it also seemed intended to promote Toyota's hybrid technology, the Hybrid Synergy Drive.
Hybrids are not synonymous with the Prius Car, Toyota seemed to state, rather hybrids are synonymous with the Hybrid Synergy Drive. That technology is not only available in the Prius, but will soon be available in the Toyota Highlander hybrid and the Lexus RX400h hybrid.
Perhaps even more important, the Hybrid Synergy Drive is utilized by Ford in the Escape hybrid, and will also be the technology behind the Nissan Altima hybrid, and some Subaru hybrids.
By branding technology, rather than just specific vehicles, Toyota is marketing its technological innovation and leadership, while creating a clear distinction between its hybrid offerings and those of most competitors.
One can almost imagine a future marketing caveat on the Escape hybrid or Altima hybrid, "powered by Toyota's Hybrid Synergy Drive". I'm sure that neither Ford, nor Nissan, would co-brand in such a way, but that doesn't mean that Toyota won't try to create that impression.
The fact is, it's true.
Join the Soultek Hybrid Car Club.
Labels: Altima hybrid, Escape hybrid, Ford, Ford Escape hybrid, Highlander hybrid, Hybrid Vehicles, Lexus hybrid, prius, toyota
posted by Dahcredyns at
8:55 AM
1 Comments:
More people should learn about electric cars as a solution. It’s amazing how far the technology has come in just a few years. Plus the savings becomes more and more attractive the higher gas prices go. There’s even an EV that will do 0-60 mph in 4.8 seconds (source: zapworld.com). Electric is looking more and more like the way to go.
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