Thursday, February 24, 2005

Honda hybrid buzz?

I love the Honda Accord hybrid. It's just a great automobile, and I've received numerous e-mails from very proud and happy Civic hybrid owners.

Yet, there is little Honda hybrid buzz, and I wonder what Honda's vision of the future is.

The Toyota Prius, Toyota claims, has had a significant effect on Toyota's fuel-cell car development. In fact, the success of Toyota's Hybrid Synergy Drive, driven by Prius development and production, has pushed Toyota to believe that its fuel-cell vehicles will be fuel-cell-electric hybrid vehicles.

Therefore, every hybrid purchase is a significant investment in Toyota's fuel-cell technology, as well as its future as an automotive company.

Honda's hybrid vision has taken a different path. Honda's hybrids are less a step towards fuel cells, except, arguably, the Insight. The Accord and Civic hybrids, it appears, are not as integral a step towards fuel cell development as is the Prius, Lexus RX400h or Highlander hybrids.

Toyota's Ace card is the fact that it has intertwined it hybrid development with its fuel cell development. This makes Toyota's hybrids more of a long term investment, while still solving short-term needs such as reduced pollution and global warming, or reduced foreign-oil dependency.

While I think Honda is still well-positioned for a surge in hybrid interest, the lack of buzz around Honda hybrids compared to Toyota hybrids seems to demonstrate that Toyota is far ahead of the rest of the automotive world and is setting itself up for massive, future marketshare.

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1 Comments:

Blogger Paz said...

More people should learn about electric vehicles as a solution. "Zero emissions" is something that's going to be required by law one day (you know it will). Making the decision to go electric is far cheaper anyway, like 10 cents on the dollar vs. gas. (source: zapworld.com)

2:11 PM  

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