Canadians anger automakers with feebate talk
Canada's legislators want the auto industry to do more to increase fuel efficiency, while reducing emissions. One such approach was to charge a 'feebate scheme that would tax gas guzzling vehicles and offer rebates on fuel-efficient cars and trucks," according to GlobeandMail.
Automakers said it wasn't their responsible to shape consumer interest via ads and promotions. Excuse me? Isn't that what marketing is, and don't automakers already shape consumer interest in favor of gas guzzlers with slick marketing ads and promotions?
Ultimately, automakers were hoping that Canada would create government sponsored tax rebates for consumers of fuel efficient vehicles. Automakers pointed out the tax rebate for hybrid cars in the U.S. as one possibility for Canada.
Automakers said it wasn't their responsible to shape consumer interest via ads and promotions. Excuse me? Isn't that what marketing is, and don't automakers already shape consumer interest in favor of gas guzzlers with slick marketing ads and promotions?
Ultimately, automakers were hoping that Canada would create government sponsored tax rebates for consumers of fuel efficient vehicles. Automakers pointed out the tax rebate for hybrid cars in the U.S. as one possibility for Canada.
Labels: fuel efficiency, hybrid trucks, Hybrid Vehicles
posted by Dahcredyns at
6:45 AM
1 Comments:
More people should learn about electric vehicles as a solution. "Zero emissions" is something that's going to be required by law one day (you know it will). Making the decision to go electric is far cheaper anyway, like 10 cents on the dollar vs. gas. (source: zapworld.com)
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