Hybrid cars "core technology" of Future for Toyota
A lot of buzz coming out of Detroit and the North American International Auto Show has been about hybrid cars.
The Ford Escape Hybrid won the prestigious show's Truck of the Year. Trucks and SUVs, the last stronghold of American automakers, are now under serious fire from Japan and hybrid technology.
But wait, you say, the Escape hybrid is made by Ford. The world's first hybrid SUV was made by an American auto company.
And you are right, but Ford had to lease the hybrid parts from Toyota. Ford does not yet have its own successful, proprietary hybrid technology.
More important, Toyota will be challenging Ford's Escape Hybrid in just a few short months, when both the Lexus RX 400h Hybrid and the Toyota Highlander Hybrid come to market.
Toyota is now like a boxer connecting with his jab, not yet ready for the knock out, but pushing his competitor back against the rope. A few more good jabs and it's time for the TKO.
Hybrid vehicles are, and will continue to present, that challenge to America auto-makers.
When Toyota President Fujio Cho take the stage for reporters at the auto show in Detroit Tuesday, he knocked the last few days of Detroit's big talk on hybrids and hydrogen hard against the ropes.
While confirming that Toyota was going to build hybrid cars in the United States, Cho stated that hybrids are key to Toyota's future. While Toyota will continue to invest billions on technology for hydrogen-powered vehicles, the auto giant continues to see hybrid technology as an integral piece of hydrogen-powered vehicles.
"We believe hybrids will continue to be the core of technology in the future," Cho said, challenging America.
While some American analysts continue to see little future in hybrids because of cost, if that cost is wiped out, hybrid cars will instantly make most conventional cars obsolete, especially the American-made ones.
Hybrid cars, such as the Toyota Prius and the Honda Accord Hybrid have made this crystal clear.
Right now Toyota has the financial strength, manufacturing know how, and momentum to raise the stakes, especially while American chips are running a little low.
Besides,Toyota can afford to play that gamble.
Can America afford not to?
Join the Soultek Hybrid Car Club.
The Ford Escape Hybrid won the prestigious show's Truck of the Year. Trucks and SUVs, the last stronghold of American automakers, are now under serious fire from Japan and hybrid technology.
But wait, you say, the Escape hybrid is made by Ford. The world's first hybrid SUV was made by an American auto company.
And you are right, but Ford had to lease the hybrid parts from Toyota. Ford does not yet have its own successful, proprietary hybrid technology.
More important, Toyota will be challenging Ford's Escape Hybrid in just a few short months, when both the Lexus RX 400h Hybrid and the Toyota Highlander Hybrid come to market.
Toyota is now like a boxer connecting with his jab, not yet ready for the knock out, but pushing his competitor back against the rope. A few more good jabs and it's time for the TKO.
Hybrid vehicles are, and will continue to present, that challenge to America auto-makers.
When Toyota President Fujio Cho take the stage for reporters at the auto show in Detroit Tuesday, he knocked the last few days of Detroit's big talk on hybrids and hydrogen hard against the ropes.
While confirming that Toyota was going to build hybrid cars in the United States, Cho stated that hybrids are key to Toyota's future. While Toyota will continue to invest billions on technology for hydrogen-powered vehicles, the auto giant continues to see hybrid technology as an integral piece of hydrogen-powered vehicles.
"We believe hybrids will continue to be the core of technology in the future," Cho said, challenging America.
While some American analysts continue to see little future in hybrids because of cost, if that cost is wiped out, hybrid cars will instantly make most conventional cars obsolete, especially the American-made ones.
Hybrid cars, such as the Toyota Prius and the Honda Accord Hybrid have made this crystal clear.
Right now Toyota has the financial strength, manufacturing know how, and momentum to raise the stakes, especially while American chips are running a little low.
Besides,Toyota can afford to play that gamble.
Can America afford not to?
Join the Soultek Hybrid Car Club.
Labels: Accord hybrid, Escape hybrid, Ford, Ford Escape hybrid, Highlander hybrid, Honda, hybrid trucks, Hybrid Vehicles, Lexus hybrid, prius, toyota
posted by Dahcredyns at
3:56 PM
1 Comments:
More people should learn about electric vehicles as a solution. "Zero emissions" is something that's going to be required by law one day (you know it will). Making the decision to go electric is far cheaper anyway, like 10 cents on the dollar vs. gas. (source: zapworld.com)
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