The Ford Escape Hybrid is nice, but a F-150 Hybrid Pickup would be great
I love Ford's new Escape hybrid ads, The difference between a full hybrid and a mild hybrid is the difference between a bell pepper and a habanero.
In terms of trucks and SUVs, Ford is a kind of king right now. The only full hybrid SUV, the Ford Escape hybrid, is also the only American-made hybrid.
Hold on, now, what about the Chevrolet Silverado Hybrid?
Well, I think Ford's pepper analogy is pretty good, but let's just say the Silverado hybrid is a pseudo-hybrid. It's just not in the same category as the Escape hybrid.
But Ford is about to face extreme competition in the hybrid SUV space soon. Already the Lexus RX 400h hybrid SUV has spawned more than 11,000 presales, while still a few months away from market launch.
The Ford Escape has not yet reached that number of sales, even though it has been on the market for several months already.
Of course the Lexus hybrid isn't the perfect match for the Escape hybrid, but the Toyota Highlander hybrid certainly is. Already, Toyota is receiving phenomenal interest in what will be it's third hybrid model, and the Highlander hybrid will definitely move more than 1,000 units per month.
Based on Toyota's experience with hybrids, in addition to the fact that Ford pays a license fee to Toyota every time it sells a hybrid, Toyota has incredible leverage in this race.
The one place that Ford has the greatest leverage; however, is in its truck brand.
In 2004, the Ford F-150 continued it's dominance over the American market, selling almost 1 million last year and around 250,000 more than its next competitor, the Silverado.
While the Silverado is only a mild hybrid, it still provides GM the ability to use that word, hybrid.
Using the Escape hybrid to offset some of the leverage gained by the Silverado hybrid and its parent, GM, isn't a bad idea. Fighting it with a full hybrid Ford F-150 Hybrid PickUp; however, would help shelter Ford's most important market segment far better than any SUV hybrid.
More hybrid cars.
Join the Soultek Hybrid Car Club
In terms of trucks and SUVs, Ford is a kind of king right now. The only full hybrid SUV, the Ford Escape hybrid, is also the only American-made hybrid.
Hold on, now, what about the Chevrolet Silverado Hybrid?
Well, I think Ford's pepper analogy is pretty good, but let's just say the Silverado hybrid is a pseudo-hybrid. It's just not in the same category as the Escape hybrid.
But Ford is about to face extreme competition in the hybrid SUV space soon. Already the Lexus RX 400h hybrid SUV has spawned more than 11,000 presales, while still a few months away from market launch.
The Ford Escape has not yet reached that number of sales, even though it has been on the market for several months already.
Of course the Lexus hybrid isn't the perfect match for the Escape hybrid, but the Toyota Highlander hybrid certainly is. Already, Toyota is receiving phenomenal interest in what will be it's third hybrid model, and the Highlander hybrid will definitely move more than 1,000 units per month.
Based on Toyota's experience with hybrids, in addition to the fact that Ford pays a license fee to Toyota every time it sells a hybrid, Toyota has incredible leverage in this race.
The one place that Ford has the greatest leverage; however, is in its truck brand.
In 2004, the Ford F-150 continued it's dominance over the American market, selling almost 1 million last year and around 250,000 more than its next competitor, the Silverado.
While the Silverado is only a mild hybrid, it still provides GM the ability to use that word, hybrid.
Using the Escape hybrid to offset some of the leverage gained by the Silverado hybrid and its parent, GM, isn't a bad idea. Fighting it with a full hybrid Ford F-150 Hybrid PickUp; however, would help shelter Ford's most important market segment far better than any SUV hybrid.
More hybrid cars.
Join the Soultek Hybrid Car Club
Labels: chevy silverado hybrid, Escape hybrid, Ford, Ford Escape hybrid, GM, Highlander hybrid, hybrid trucks, Hybrid Vehicles, Lexus hybrid, toyota
posted by Dahcredyns at
11:25 AM
1 Comments:
More people should learn about electric vehicles as a solution. "Zero emissions" is something that's going to be required by law one day (you know it will). Making the decision to go electric is far cheaper anyway, like 10 cents on the dollar vs. gas. (source: zapworld.com)
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